What is the difference between success and failure in the first three years of a home-based (or any) business? What do we believe is one of the greatest obstacles to success?
As an entrepreneur, when you are starting a business, you are constantly learning and putting into practice new information, skills, and or techniques. It is critical that you your mind open during the first few years.
the “4 Most Dangerous Words in the World” at his trainings.
What are they? Well, given the laziness of the human brain and how it really doesn’t want to work, it constantly throws up roadblocks to learning. You will suddenly become sleepy. You will become restless. Your mind will wander. We’ve all been there.
But the most dangerous thing, the biggest roadblock isn’t the physical, it is the sudden recognition that you’ve heard it all before and your brain says those 4 fatal words, “I already know that,” and then it shuts down. It hears nothing further; it reads nothing further. And you miss the most important concept you need to know for your success.
Did you ever ask yourself, “Well if we already know that, why aren’t we doing it?”
Guess what! Your brain knows that if you learn something, you will have to put it to use, and that may require work.
What your brain doesn’t tell you is that if you learn whatever it is the brain doesn’t want to work at learning, that knowledge will probably make every other task easier. Your goals will be easier to attain if you learn it!
Here’s an interesting thing… Some information is timeless. It seems like we ought to know it. It’s information we use but don’t think about, so we forget to apply it in different situations. We “already know that,” so we discard it without thinking.
Several years ago I put out a report called Quick Start Guide To Online Home-Based Profits. I had forgotten about it until someone reminded me of it and said it had helped them start their successful home-based business.
I re-read it. Guess what! It still applies! And I had put it in my “hip-pocket,” and not used it for a while because I wanted to learn the “latest and greatest.”
Sometimes we just need to go back to basics, especially business basics.
So here it is: Go now to Judy-Jacobs.com and download the report. You may “already know” some of it, but you may also decide there is some good information that you may have forgotten there as well.






